![]() Seeing a search result without a favicon within a sea of results that do have one could deter a user from clicking through - as naturally the other results look better and more authenticated. I see the favicon effecting CTR in the opposite way that reviews stars do.I think we could potentially see a slight increase in CTR for organic results with Google ADs being made more clear - users may be less inclined to click them.If your brand doesn’t provide much to a title tag - why add it to the end as the site name feature will accurately display your brand anyways. I think the brand name at the end of most title tags for small businesses could be deemed that little bit more obsolete providing the site name accurately displays your brand.Local Business & Organisation schema can be utilised for this in most cases. Make sure you are using schema on your homepage to communicate to Google what your site name is.Make sure your website actually has a favicon - sounds obvious but time and time again I come across websites without them.These changes aren’t going to detrimentally effect the way search works. □What should business do off the back of these changes? Website name appearing in searches - Your website name now appears above search results.Google Ads - Google Ads now appear more prominent in search with a “sponsored” label. ![]() Place the favicon.ico file in the default location. Favicons - Your website favicon now appears in search, allowing you to provide your business logo for search results. There is a very simple method to set a favicon, which had been around for a long time AFAIK.□□Google has just released a new update for Desktop search results: ![]()
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